Case Study of A Company Rebranding: 3-Keys Communications
Over the last few weeks, my company 3-Keys Communications has been slowly rolling out our new brand identity.
The first step in our rebranding was creating a logo that represented our name and encompassed the essence of the company. 3-Keys Communications was formed through the merging of my business partner and myself so we also needed to take into account our different specialties and areas of expertise. Our reason is that together we are stronger than the sum of our parts alone.
3-Keys Communications’ purpose is to help our customers grow by developing an effective message, delivering it to the right people at the right places and using the best medium for their purpose.
Our tagline, “Solutions for Growth” encompasses the idea that we focus on the right tasks to help your business grow. While we are labeled as a graphic design firm, web design firm or print company, we are really a communication agency that understands these different areas and knows how to use each element most effectively. Our designs and implementations work across each platform and are tailored to the specific requirements of each. Like a business consulting firm, we identify the results you want to achieve and the best ways to achieve them. Each solution is custom built for your specific needs.
The 3-Keys Communications Logo
Our logo image is a play on the concept of growth, represented by leaves, and the keys referred to in our company name, while the typography is clean, modern and fresh. The 3 is very legible, yet slightly playful as it overlaps the word ‘Keys’.
Ideally, the next step would to be launch a new website, newsletter template, stationery, Facebook cover photo and any other online media simultaneously, however, for various reasons we have rolled this out in a soft launch in two stages. Stage one is in the visual points of contact on the Facebook page and in client communications.
This 3-Keys Facebook timeline photo was created for the marketing concept of targeting the reticular activating system, where you prime or prep your audience to think you you when they head certain words or phrases (more on this next time). By listing out the questions or complaints that your target market has, you are priming your target to be more aware of you when they actually hear those pain points.
Our website is still in progress because there are several quite complex elements being created to ensure that the user experience that combines an innovative and interesting & effective design with marketing strategy. We hope to launch the website in the next few weeks, but in the meantime, enjoy the taste of the new brand that we do have available.